The Story Bridge — Julie Allison

What we do together

I work with people who want to roll up their sleeves, build trust and get results. Whatever the moment, it comes down to one thing: building the bridge between you and the people who need to move with you.

For leaders

Taking people with you

For leaders driving a transformation who need others to understand it, own it and carry it. Sparring at the moments that matter: decisions, tensions, turning points. Who hears what, and why. How the story evolves as the transformation moves forward.

Focused or ongoing · 6 to 12 months

Moving a room

For the moments when an idea has to land: a keynote, an investor day, a board, a difficult announcement. We work on what you want to say and why it matters to you, until the message and the person are aligned. Once that’s clear, carrying it comes naturally, on stage, on camera or around the table.

A focused engagement · a few weeks, anchored to a date

New chapter

For leaders stepping into a new role, leaving one, or deciding what comes next. We work on the story you tell yourself about where you’ve been and where you’re going, and the story others need to hear to back you. Criteria, positioning, networking strategies, first moves.

A focused series of sessions · 4 to 6 months

For leadership teams

Moving as one

For executive committees and leadership teams who have to carry decisions together, including the ones they didn’t all agree on. We work on the shared narrative, how each member embodies it, and what gets in the way. Delivered by me or alongside trusted partners.

Offsites, workshops or working sessions · designed around your context

For organizations

Designing leadership programs

For companies that want leadership programs that serve the strategy and are worth the time of the leaders who attend them. We start from where the business is heading and what its leaders need to do, say and embody to take people there, and design the program around it: the journey, the formats, the right voices to bring in. I coordinate delivery with trusted partners and take on the parts closest to senior leaders.

A defined mission · from diagnosis to launch

How I work

There’s the story you tell yourself, the one you tell the world, and the one the world ends up telling about you. Most of the work happens in the gaps between them.

A sparring partner

I draw on coaching, teaching, consulting, and years inside the C-suite, and I bring everything else I have: what I’ve read, what I’ve lived, who I know. I’ll tell you what I see and push back when it matters. I stay in it with you until you get there. My goal is for you to reach yours.

Story-driven tools

Stories shape our identity, determine our beliefs and ultimately drive our actions. My tools draw on storytelling, on behavioral science and a long fascination with what makes people act, and on rhetoric, which I teach at Sciences Po.

In your language

In English or French, in person or online. In Paris, at your offsite, or wherever your people are.

Behind The Story Bridge

Julie Allison

Franco-British and based in Paris, Julie has spent close to twenty years inside transformation, learning how influence really works in large organizations before helping leaders use it. She was Chief of Staff to the CEO of Accor through the COVID crisis, coordinating the executive committee and the board and shaping the messages carried to 300,000 people. She went on to lead Sustainability & Transformation for the group, and more recently was COO of a B2B SaaS company bringing AI into its product. Today her clients are leaders in luxury, hospitality, financial services, tech, and media. She teaches rhetoric at Sciences Po and works fluently in English and French.

“Individuals and organizations transform through the narratives they take ownership of and choose to embody.”

Helping leaders give their ideas the influence they deserve.